Success of ISV's Product—and Business—is Transformed by Move to the Cloud

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Credenza Software won over professional-service customers with a product suite that augments Microsoft Outlook messaging and collaboration software with tools for logging phone calls, opening client-related documents, tracking billable time, and more. But the on-premises software had feature and user limitations that confined Credenza to its small-business customer base. Then, by using the Windows Azure platform, Credenza redesigned its software as a cloud-based subscription service. The result is an affordable, highly scalable solution that has expanded the company's market base from 30 to 600 customers in one year. Moving to Windows Azure has also helped Credenza redesign its business model, turning the company into a provider of subscription-based services that can be delivered to customers regardless of their location and bringing in a steady revenue stream. Read the full case study: http://www.microsoft.com/casestudies/Windows-Azure/Credenza-Software/Success-of-ISV-s-Product-and-Business-is-Transformed-by-Move-to-the-Cloud/4000010358
Tags: Windows Azure cloud computing software technology Microsoft ISV business